Section: Barnabas Health News

Barnabas Health Appoints Vice President Of Healthy Living And Community Engagement


Barbara Mintz

West Orange, NJ, August 22, 2014--- Barnabas Health President and Chief Executive Officer Barry H. Ostrowsky strongly believes that health care systems will need to transition from focusing on caring for individuals who are ill to ones that focus on healthy living, preventative health care, and wellness. As the industry evolves into managing populations of people, its primary role within the communities it serves is as a health care provider public health educator, and partner in wellness.

In support of this goal, Barnabas Health has announced the appointment of Barbara Mintz, MS, RD, to the newly created position of Vice President of Healthy Living and Community Engagement. Ms. Mintz will be responsible for centralizing and bolstering community wellness initiatives across the Barnabas Health system.

Under Mr. Ostrowsky's leadership, Barnabas Health is one of the first health care systems in New Jersey to embark on a strategic system-wide initiative of this magnitude to promote healthier living for both its employees and the communities it serves. "By creating this new position, we are taking proactive measures to significantly increase community engagement and promote preventative health care, keeping patients healthier and out of the hospital setting," said Mr. Ostrowsky.

Ms. Mintz will be responsible for enhancing existing community outreach and education efforts to establish outcomes-driven, sustainable lifestyle education programs that improve the health of the people in the communities which Barnabas Health serves. She will also facilitate and coordinate each site's community health and wellness services with a focus on lifestyle education programs for exercise, nutrition, stress-reduction, smoking cessation, and medication compliance, among others.

"Barbara has served Barnabas Health as Assistant Vice President of Wellness for Newark Beth Israel Medical Center since 2011," said Michellene Davis, Esq., Executive Vice President of Corporate Affairs for Barnabas Health. "She has an extensive background and expertise in creating efficient, culturally competent, comprehensive and measurable educationally-based programs that provide communities with the tools they need to prevent disease and live healthier lives. We welcome Barbara to this new role and look forward to her enhancement of our system-wide community outreach endeavors."

Ms. Mintz most recently used her integrated wellness approach to support Barnabas Health's partnership with the 2014 Special Olympics USA Games. Since November 2013, she has led a system-wide team of registered dietitians and nurses in providing group education and individual counseling for 265 Team New Jersey Special Olympics athletes, their families and coaches. This effort produced remarkable results for many athletes who were able to lose weight and improve their overall fitness.

At Newark Beth Israel Medical Center (NBIMC), Ms. Mintz planned and implemented community wellness programs that received national recognition and won prestigious awards including the NOVA Award from the American Hospital Association for excellence, wellness and community education; New Jersey Hospital Association's HRET Community Outreach Awards; and the NJ Biz Healthcare Hero Awards for Education Hero. In addition, First Lady Michelle Obama visited NBIMC's KidsFit program at Maple Avenue School in Newark in 2010 as part of her "Let's Move" Campaign.

These award-winning programs include:

  • The Beth Challenge, which began as an employee wellness program, has grown into a community initiative that has benefited local houses of worship, the city, county and state, resulting in nearly 20,000 pounds lost. The program is nationally-recognized and was featured on NBC's Primetime Show, "The Biggest Loser."
  • KidsFit Newark, which was integrated into Newark's public school curriculum.
  • NBIMC's Farmer's Market and outdoor urban farm, the Beth Garden.

From 2006 to 2011, Ms. Mintz served as Director of Clinical Nutrition at NBIMC. Prior, she was a nutritionist in the hospital's Family Health Center for five years. She began her health care career at Clara Maass Medical Center as a clinical nutritionist.

She holds a Bachelor's Degree in Business Administration from Seton Hall University, and a Master's in Clinical Nutrition from the College of Saint Elizabeth. She is a registered dietitian and a certified personal trainer. Ms. Mintz resides in Montclair, New Jersey.

Watch Barbara Mintz’s interview on One-on-One with Steve Adubato.

About Barnabas Health
Barnabas Health is the largest not-for-profit integrated health care delivery system in New Jersey and one of the largest in the region, with more than two million patient visits and delivery of more than 20,000 babies annually. The system includes seven acute care hospitals, two children's hospitals, a trauma center, a freestanding behavioral health center, ambulatory care centers, geriatric centers, the state's largest behavioral health network, comprehensive home care and hospice programs, retail pharmacy services, a medical group, multi-site imaging centers and several accountable care organizations. As the second-largest private employer in New Jersey, Barnabas Health includes more than 20,000 employees and over 5,000 physicians – or one-fifth of the actively practicing physicians in New Jersey. For more information, visit

Contact: Carrie Cristello

Categories: Press Releases