Michael Slusarz, Vice President, Marketing and Corporate Communications, Barnabas Health presented "Positioning Your Brand in the Digital World" at the American Hospital Association's Society for Healthcare Strategy and Market Development (SHSMD) "Connections" Conference on October 12 in San Diego, California.
SHSMD Connections is the nation's premier event for health care marketing, public relations and communications and strategic planning professionals. Various educational events, workshops and networking opportunities allow for those in health care marketing to share ideas and best practices, recognize industry thought leaders and provide valuable resources and solutions.
Mr. Slusarz's session explored how communication and marketing professionals must leverage ever-evolving technologies, platforms, and channels in the social media-digital marketing world. Using case studies for recent Barnabas Health digital campaigns, Roll Out the Ribbons, The Pink Crusade and Doctor's Day, the presentation catered to senior communications professionals seeking to expand their brand through multiple digital platforms.
Mr. Slusarz has been in marketing and corporate communications for Barnabas Health for over 25 years and is currently responsible for the oversight of marketing, communications, branding, marketing research, digital marketing, social media, advertising and corporate communications for the health care system.