Section: Children's Hospital of New Jersey (NBI) News

Spirit Of Children Brings A Happier Halloween To Young Patients At Children’s Hospital of New Jersey At Newark Beth Israel Medical Center


The Spirit of Children visiting staff of Children’s Hospital of New Jersey Child Life Department, helping make hospitals less scary.

The Spirit of Children visiting staff of Children's Hospital of New Jersey
Child Life Department, helping make hospitals less scary.

(NEWARK, NJ – October, 2014) Halloween retailer Spirit Halloween brought the fun and excitement of this upcoming holiday to young patients at Children's Hospital of New Jersey (CHoNJ) at Newark Beth Israel Medical Center on Wednesday, October 15. The party was part of the retailer's "Spirit of Children" program, to the delight of young patients. Launched in 2006, the Spirit of Children program brings fun & funding to 134 children's hospitals across the country, and in Canada, during Halloween and all year long by raising donations for the hospitals' Child Life Departments.

Volunteer Spirit employees provided CHoNJ patients with a Halloween celebration complete with costumes and décor in addition to activities such as pumpkin painting and Halloween bringing Halloween to kids who would otherwise not be able to experience the holiday at home.

"Donations from Spirit of Halloween have made a huge difference for our children each year," says John A. Brennan, MD, MPH, President and Chief Executive Officer of Newark Beth Israel Medical Center and CHoNJ. "They greatly enhance the environment for our young patients."

The donation makes a big impact on the inpatient experience. For example, it has helped fund a part-time Art Therapist position since December 2013. Art therapy in the pediatric setting helps children cope and allows them to take an active part in their own healing. Art therapy is an important tool for insight and discovery. "Making art does not require words to express feelings" says Anne Reilly, Director of Child Life at CHoNJ, "Engaging the right side of the brain and its intuitive, creative and imaginative impulses works well for children because art making reveals their internal experience in a safe, secure way." Since 2010 CHoNJ's child life program has received over $150,000 also funding a weekend child life specialist and playroom supplies in a pinch.

Spirit of Children has raised over $16 Million in cash and merchandise donations for their partner hospitals since the program's start, and is making it their goal to raise an additional $5.8 million this year. Donations are collected in Spirit Halloween stores, and local donations stay local.

Newark Beth Israel Medical Center
Newark Beth Israel Medical Center, (NBIMC), a 673-bed regional care teaching hospital, provides comprehensive health care to its local communities and well beyond. NBIMC has more than 800 physicians, 3,200 employees and 150 volunteers with over 300,000 outpatient visits and 25,000 admissions annually. NBIMC is in the top three hospitals in the nation in the number of heart transplants with better than expected outcomes, has the only lung transplant program in New Jersey, and combined with Saint Barnabas Medical Center, both Barnabas Health affiliates, is third in the nation for kidney transplants, by volume. NBIMC and CHoNJ is the recipient of a number of NJHA Awards and was one of five hospitals to receive the 2012 NOVA Award from the American Hospital Association. To learn more, visit us on line at

Children's Hospital of New Jersey
Children's Hospital of New Jersey (CHoNJ), located at Newark Beth Israel Medical Center and part of Barnabas Health, is the state's premier hospital caring for children, with specialized services to treat ill and injured children from newborn to adolescent years and has the most comprehensive pediatric cardiac care program in the region as well as preventive programs that promote wellness in the community. CHoNJ is home to the state's largest NICU with the only ECMO unit. For a referral to a pediatrician or pediatric specialist, please call 1-888-724-7123. To visit us on line, visit Join us on facebook at Newark Beth Israel Medical Center and to register for our free on line E-Newsletter click here.

About Spirit Halloween
Spirit Halloween ( is the largest Halloween specialty retailer in the country with over 1,100 locations in strip centers and malls across North America. Celebrating 31 years of business, Spirit is the authority on all things Halloween, offering one-stop shopping for everything from costumes to décor and party goods to accessories. In addition to being a fun and interactive event for shoppers, Spirit stores offer complete selections of costumes and accessories for infants/toddlers, children, 'tweens, teens, and adults along with exclusive décor you won't find anywhere else.

At the heart of Spirit Halloween is Spirit of Children (, a program which focuses on making hospitals less scary for kids and their families. For the 2014 Halloween season, Spirit of Children's goal is to raise $5.2 million, bringing its total contribution to more than $21 million since its inception in 2006. Spirit encourages customers to help make a difference in a child's life this Halloween season and raise awareness about the program via Facebook and Instagram by using #SpiritofChildren in their photos.

Contact: Patricia Mitrano

Categories: Press Releases