Section: Monmouth Medical Center News

Monmouth Medical Center Kicks-Off ‘Roll Out the Ribbons’ To Raise Awareness and Education For The Fight Against All Cancers


Frank Vozos
Frank J. Vozos, MD, FACS, President & Chief Executive Officer of Monmouth Medical Center announces the start of Roll Out The Ribbons, a cancer awareness campaign to strengthen the fight against every cancer in every community.

LONG BRANCH, NJ, June 28, 2013 — In an effort to raise awareness of cancer in all its forms and educate the public about the importance of early detection and prevention, Monmouth Medical Center launched Roll Out The Ribbons, a unique awareness campaign designed to strengthen the fight against cancer and honor courageous individuals who have and are fighting the battle.

During the kick-off event on the Great Lawn Pavilion in Long Branch, hospital officials gathered with public officials, community and business leaders and cancer survivors to tie the first multi-colored ribbons of honor along the “Promenade of Hope” on the city’s boardwalk.

Group Roll out the ribbons
Monmouth Medical Center (MMC) administrators and physicians are joined by the Long Branch Mayor following the kick-off event for Roll Out The Ribbons. (left) David Sharon, MD, Medical Director, Leon Hess Cancer Center at MMC; Bill Arnold, Chief Operating Officer, MMC; Heather Grossman, MD, Section Chief of Pediatric Hematology/Oncology at the Children’s Hospital at MMC; Frank J. Vozos, MD, President & Chief Executive Officer, MMC; and Long Branch Mayor, Adam Schneider.

A focal point of Roll Out The Ribbons, the Promenade of Hope —a half-mile stretch of railing along the boardwalk in Long Branch that begins near Rooney’s Oceanfront Restaurant and ends just south of Seven Presidents Oceanfront Park — will enable residents from local communities to tie multi-colored ribbons along the rail with messages of hope and healing to symbolize a united front in the fight against cancer

Local officials including Long Branch Mayor, Adam Schneider; Long Branch Council Member, Kathleen Billings; Joseph Irace, Oceanport Council President and Oceanport Council Member, Ellen Kahle attended the event. Participating businesses also joined in including: Tim and Beth McLoone, owners of McLoone’s Restaurants; and Laura Procaccino of Soap City.

Ribbons hanging on the Promenade of Hope with messages to loved ones.

“We all know that there is strength in numbers and one unified voice speaks louder and more clearly than many different ones,” says Frank J. Vozos, M.D., FACS, president and chief executive officer of Monmouth Medical Center. “The Roll Out The Ribbons campaign is designed to do just that —bring together surrounding communities for a strong fight against a single enemy that takes on many forms —cancer.”

Roll Out The Ribbons’ “Ribbon of Honor” was designed to represent all types of cancer, as symbolized by its color: lavender, the official color of awareness of all cancers. The colored stripes represent the 12 most common types of cancer: thyroid, prostate, pancreatic, bladder, breast, colorectal, endometrial, kidney, leukemia, lung, melanoma and lymphoma.

Signage Roll out the Ribbons
Signage on the Promenade of Hope.

“Through Roll Out The Ribbons, we are striving to educate the community about the risk factors associated with cancer and preventive approaches to the disease, and help those affected cope with the challenges ahead,” says David Sharon, M.D., a medical oncologist and medical director of the Leon Hess Cancer Center at Monmouth. “As the regional leader in Cancer Services, it's important for Monmouth Medical Center to lead the charge in raising awareness of cancer in our communities and supporting all those who have been touched by this disease.”

The official public kick-off will be held during Oceanfest, Long Branch’s major annual beachfront event, on July 4 where tents will be set up along the promenade providing information, ribbons and giveaways to community members in attendance.

Local individuals and businesses are encouraged to get involved with Roll Out The Ribbons. It’s free to submit a Ribbon of Honor online at or by filling out a quick form at more than 50 participating retail locations. Optional donations will benefit programs and services for patients and family members of both the Leon Hess Cancer Center and the Valerie Fund Children’s Center for Cancer and Blood Disorders at Monmouth Medical Center.

The Promenade of Hope will be filled with ribbons through Labor Day. The display of ribbons will then be moved to an indoor location for September, October and November to honor pediatric, prostate and breast cancer awareness months.

Additional Roll Out The Ribbons events will take place throughout the summer. For a full listing of events or to learn more about Roll Out the Ribbons, visit or call 1-877-360-6275. Get connected by “liking” Roll Out The Ribbons on Facebook and following @RollOutRibbons on Twitter.

Date: June 28, 2013

Contact: Elizabeth Brennan

Categories: Press Releases