Taking Aim at Underage Drinking in Ocean County
Beachwood, N.J. (May 19, 2016) – Although drinking alcoholic beverages under the age of 21 is illegal
in the U.S., the Centers for Disease Control and Prevention reports that
individuals aged 12 to 20 years old drink 11 percent of all alcohol consumed
across the nation.
In an effort to reduce and prevent underage drinking in Ocean County, the
DART Prevention Coalition, Beachwood Municipal Alliance and Beachwood
Mayor Ron Roma are participating in a
5X Campaign: Sticker Shock event on
Saturday, May 21 at 9 a.m. at Sawyers Liquor Store located at 336 Atlantic
City Blvd. in Beachwood.
The goal of the DART Coalition’s 5X Campaign: Sticker Shock is to
educate potential furnishers of alcohol, raise public awareness about
underage drinking and strengthen the deterrent effect of the law against
providing alcohol to minors. Bright red stickers warning about the penalties
for furnishing alcohol to minors are placed on alcohol products, including
beer and wine coolers, which might appeal to underage drinkers.
The 5x campaign is premised on the research that kids are 5X more likely
to develop an alcohol problem if they start drinking before the age 15.
Sticker Shock, a component of the 5X Campaign, is designed to reach adults who might
purchase alcohol legally and provide it to minors.
For more information, please contact Jennifer Marziale, DART Prevention
Coalition Director, at
The DART Prevention Coalition is a community coalition funded by the New
Jersey Department of Human Services, Division of Mental Health and Addiction
Services, Office of National Drug Control Policy and Substance Abuse and
Mental Health Administration Services to reduce substance abuse by implementing
sustainable prevention programs and strategies, to increase public awareness
of substance abuse trends and community resources, and to affect community-level
change through policy and advocacy efforts.
About Barnabas Health Institute for Prevention
Barnabas Health Institute for Prevention (IFP) provides comprehensive
wellness services to address the social and emotional needs of individuals,
children, families and professionals. For more information, or to learn
how you can bring IFP’s programs and services to your school, family,
agency and/or corporation, please call
732-914-3815 or visit
CONTACT: Carrie Cristello