Section: The Institute for Prevention News

Barnabas Health Institute for Prevention and DART Prevention Coalition Present 5X Campaign: Sticker Shock


Taking Aim at Underage Drinking in Ocean County

Beachwood, N.J. (May 19, 2016) – Although drinking alcoholic beverages under the age of 21 is illegal in the U.S., the Centers for Disease Control and Prevention reports that individuals aged 12 to 20 years old drink 11 percent of all alcohol consumed across the nation.

In an effort to reduce and prevent underage drinking in Ocean County, the DART Prevention Coalition, Beachwood Municipal Alliance and Beachwood Mayor Ron Roma are participating in a 5X Campaign: Sticker Shock event on Saturday, May 21 at 9 a.m. at Sawyers Liquor Store located at 336 Atlantic City Blvd. in Beachwood.

The goal of the DART Coalition’s 5X Campaign: Sticker Shock is to educate potential furnishers of alcohol, raise public awareness about underage drinking and strengthen the deterrent effect of the law against providing alcohol to minors. Bright red stickers warning about the penalties for furnishing alcohol to minors are placed on alcohol products, including beer and wine coolers, which might appeal to underage drinkers.

The 5x campaign is premised on the research that kids are 5X more likely to develop an alcohol problem if they start drinking before the age 15. Sticker Shock, a component of the 5X Campaign, is designed to reach adults who might purchase alcohol legally and provide it to minors.

For more information, please contact Jennifer Marziale, DART Prevention Coalition Director, at 732.942.5753 or

The DART Prevention Coalition is a community coalition funded by the New Jersey Department of Human Services, Division of Mental Health and Addiction Services, Office of National Drug Control Policy and Substance Abuse and Mental Health Administration Services to reduce substance abuse by implementing sustainable prevention programs and strategies, to increase public awareness of substance abuse trends and community resources, and to affect community-level change through policy and advocacy efforts.

About Barnabas Health Institute for Prevention
Barnabas Health Institute for Prevention (IFP) provides comprehensive wellness services to address the social and emotional needs of individuals, children, families and professionals. For more information, or to learn how you can bring IFP’s programs and services to your school, family, agency and/or corporation, please call 732-914-3815 or visit

CONTACT: Carrie Cristello
(732) 923-6552

Categories: Press Releases