Newark, NJ – February 10, 2012 - Children’s Hospital of New Jersey, (CHoNJ) which helps nearly 50,000 children annually—from birth to age 19 has launched a new social media campaign, called Building Blocks of Hope and Healing. The campaign allows the public to personalize their on-line gift, while helping support children and families at CHoNJ.
The campaign was designed to help fund renovations at the CHoNJ, located in Newark Beth Israel Medical Center (NBIMC). The renovations will be used to transform a comfortable living area for parents of pediatric patients who stay overnight to be close to their hospitalized child. The cost of renovations is approximately $1 million.
“Building Blocks of Hope and Healing is a great new concept and could revolutionize the way we think about using social media to fundraise today”, stated Holly Gauthier, Vice President of Development at the Newark Beth Israel Medical Center Foundation. “Sleeping at the bedside is not an option on all units, and most parents prefer a comfortable bed to a reclining chair. With this renovation, we’ll be able to keep families close to their loved ones during a long term hospital visit.”
By visiting www.BuildingBlocksofHope.org, individuals or organizations can purchase virtual blocks (space on the website), and personalize and link it to the website of their choice. Blocks can be used to advertise a business, dedicate a memorial to a loved one, or post a photo of family, friend, pets, etc. Pricing for these blocks are at the $25, $50, and $100 levels. The process is simple. Once on the site, click donate and choose the donation amount desired through PayPal. Using a PayPal account is preferred, but all major credit cards are accepted. Donors are then redirected to a form to submit the content they wish to appear on their block.
“Families of patients who receive care at our Children’s Hospital do not want to leave the child overnight. In addition to the stress of having a sick child in the hospital, some families face the additional burden of not having a car or bus fare to go back and forth,” stated Jean Folsom, Associate Director of Development at the Newark Beth Israel Medical Center Foundation. “Our goal is to be able to provide them with a comfortable place to sleep, a shower, a kitchen, laundry facilities, a place to complete their everyday tasks yet still be just moments away from a child who is here for an extended stay.”
If your corporation is interested in sponsoring the renovation, please contact Jean at email@example.com.
About the Newark Beth Israel Medical Center Foundation:
The Newark Beth Israel Medical Center Foundation is a non-profit public foundation that was established in 1985 to foster philanthropic individual and grant support from individuals, corporations and foundations to support world-class medical care for the patients of Newark Beth Israel Medical Center and Children's Hospital of New Jersey. Through the generosity of caring supporters, our Foundation provides support for the most technologically advanced medical services, equipment, and research, protecting and improving the health of the region. Newark Beth Israel Medical Center (NBIMC) is a 671-bed regional, acute care, teaching hospital affiliated with the University of Medicine and Dentistry in Newark, NJ. Founded in 1901, “The Beth,” as it is fondly known, is located in the south ward of the city of Newark, New Jersey’s largest city. NBIMC is an affiliate of the Barnabas Health, the state’s largest and most diversified health care system.
About Children’s Hospital of New Jersey:
Children's Hospital of New Jersey is the state's premier hospital caring for children, with specialized services to treat ill and injured children from newborn to adolescent years as well as preventive programs that promote wellness in the community. Children's Hospital of New Jersey is an affiliate of Barnabas Health, the largest integrated health care delivery system in the state. As a hospital devoted only to children, Children's Hospital of New Jersey recognizes that the special needs of children and their families extend far beyond clinical interventions. The facility provides an atmosphere of caring and warmth that complements the extraordinary medical care that is delivered by medical and surgical specialists who are all dedicated exclusively to children's health. The hospital's comprehensive inpatient and outpatient pediatric services include a licensed cardiac surgery program, lung transplant program, state-designated regional perinatal center, pediatric intensive care unit, pediatric emergency department, Neonatal Sudden Infant Death Syndrome (SIDS)/Apnea Center, Valerie Fund Children's Center for Cancer and Blood Disorders, neonatal ICU with New Jersey's only ECMO unit, HIV/AIDS treatment for children as well as a sexual and child abuse program.
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February 10, 2012
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