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SBHCS Receives CEO Cancer Gold Standard

Saint Barnabas Receives CEO Cancer Gold Standard

The Saint Barnabas Health Care System has received CEO Cancer
Gold Standard accreditation. This prestigious designation recognizes
the System for its commitment to taking concrete actions to reduce the cancer risk of its employees and their families.

“We are exceptionally pleased that our major efforts to improve the health and wellness of our employees and their families through a wealth of programs have been recognized by this preeminent organization,” stated Ronald J. Del Mauro, SBHCS CEO. “The CEO Gold Standard designation signifies to all that we are very concerned with protecting against cancer those we employ and those for whom we provide care. Creating and maintaining a culture that encourages healthy lifestyles is an excellent way to demonstrate how greatly we value our employees.”

The CEO Gold Standard was created by the CEO Roundtable on Cancer--a nonprofit organization of CEOs devoted to fighting cancer--in collaboration with the National Cancer Institute, many of its designated cancer centers, and leading health non-profit organizations and professionals. Today, more than one million employees and family members are benefiting from the vision and
leadership of employers who have chosen to become Gold
Standard accredited. The goal is to increase the number to
three million in 2010.

The CEO Cancer Gold Standard calls for companies to evaluate their health benefits and corporate culture and take extensive, concrete actions in five key areas of health and wellness to fight cancer in the workplace. To earn Gold Standard accreditation, a company must establish programs to reduce cancer risk by discouraging tobacco use, encourage physical activity, promote healthy diet and nutrition, detect cancer at its earliest stages, and provide access to quality
care, including participation in clinical trials. SBHCS met each of these five criteria.

In what is considered one of the most difficult criteria to accomplish, on November 19, 2009, the northern region of the System became smoke-free, joining its hospitals and health care facilities in the southern region, which became smoke-free in 2008. Building on a ten-year tobacco treatment program consisting of individual tobacco
assessments, individualized treatment plans by certified tobacco treatment specialists, and 8-week quit programs, with harmacotherapy and nicotine replacement therapies, a free comprehensive program was made available to all employees and family members. The two quit centers are funded by the New Jersey Department of Health and Senior Services, Division of Family Health Services.

“As health care providers, it is not only desirable but it is essential that we make every possible effort to protect and maintain
the health and wellness of our employees and physicians and the
patients and families we serve,” stated Fred M. Jacobs, M.D., J.D.,
SBHCS Executive Vice President, Director of the Saint Barnabas
Quality Institute, and former New Jersey Commissioner of Health
and Senior Services.

In becoming a CEO Gold Standard organization, the Saint Barnabas
System is in excellent company with nearly 50 leading organization
members among which are Dana-Farber Cancer Institute, Duke
Medicine, Fox Chase Cancer Center, GlaxoSmithKline, Johnson &
Johnson, Anderson Cancer Center, The National Cancer Institute,
Novartis and Pfizer.

The American Cancer Society Eastern Division has honored the Saint Barnabas Health Care System by inviting Dr. Jacobs and Connie Greene, Vice President of the Saint Barnabas Institute for Prevention, to present a Corporate Wellness Case Study at its Board meeting on March 10.

“We are truly honored to have this opportunity to share our blueprint for achieving this widely respected recognition,” said Ms. Greene.

“We believe our experiences over the past several years in creating
the initiatives necessary to successfully reach our goal will be
enlightening to those who have not had hands-on experience
themselves.”

Date: February 2010

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